StarTimes Lands 5-Season Deal for LALIGA Broadcast Rights in Sub-Saharan Africa


StarTimes has announced that it has secured the non-exclusive broadcast rights for the prestigious Spanish football league, LALIGA EA Sports and LALIGA Hypermotion, for the next five seasons.

As the premier football league in Spain and one of the top professional leagues in Europe and the world, LALIGA EA Sports features 20 participating teams and a thrilling 38-round season with 10 matches per round, following a home and away format.

With this acquisition, StarTimes now holds the rights to broadcast LALIGA EA Sports and LALIGA Hypermotion for the 2024/25, 2025/26, 2026/27, 2027/28, and 2028/29 seasons.

The broadcast will be available in multiple languages, including English, Portuguese, and local languages, reaching audiences across all countries in sub-Saharan Africa.

Melcior Soler, LALIGA’s Audiovisual Director, stated, “Reaching our audience is essential for us, and partnering with StarTimes is key to delivering our best-in-class content to all our fans in the sub-Saharan region.”

Tiffany Shao, Sports Acquisition and Operation Director of StarTimes, added,

“We are thrilled to share the news of our successful bid for the LALIGA  broadcast rights, securing access to one of the most prestigious football competitions globally.”

“Soccer is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers.”

betPawa FSL: Sigh of relief as Kawempe secures historic first victory 

Previous article

UPL: Busoga edge Wakiso Giants to move out of relegation

Next article