In a tournament that holds 18 counties of Buganda Kingdom every year, Airtel has vowed to support the 2023 Masaza Cup with an aim of bringing people of different religions together for the love of sport.
This will be under the theme of “Men in the fight against HIV/AIDs to save the girl child” which will further boost the Presidential Fast-Track Initiative (PFTI) to end AIDs as a public health threat in Uganda by 2030.
All this will be executed in the 18 counties as listed below and placed in three groups;
Busiro, Ggomba, Mawokota, Ssese, Mawogola, and Kabula
Buddu, Buweekula, Kyaggwe, Kyaddondo, Buluuli, and Kkooki.
Ssingo, Bulemeezi, Buvuma, Bugerere, and Busujju counties.
But during the launch of the tournament on Wednesday, Owek. Charles Peter Mayiga heaped immense praise on the main sponsors of the tournament saying;
“Airtel Uganda has supported the Masaza Cup preparations over the years has instrumental in enabling us to consistently host the tournaments over the years”
“I want to appreciate them for their commitment towards corporate social initiatives that improve the talents among the youth and the livelihoods of our people”
The tournament kicked off amidst huge numbers of people as three time Champions Mawokota humbled the defending Champions of Busiro 3-1 on Saturday 24th June 2023 at the Muteesa II Stadium-Wankulukuku.
After the game, Airtel Uganda’s Public Relations Manager David Birungi came out to say this is and will always be an opportunity to socialize and enable socio-economic growth;
“As the tournaments official sponsors our new tagline is A Reason to Imagine we hope to give the players a platform to showcase their talent, football lovers and enthusiasts an opportunity to socialize as well as engage in business, among other activities on and off the pitch that enable socio-economic growth.”,
“We thank Buganda Kingdom for religiously ensuring that the Masaza Cup Tournament is hosted annually year since its inception, and we promise to constantly support such initiatives where talent is nurtured, as well empowering the youth to use the platform to become the best talent in the football world or any other field they are passionate about.”
“Our brand promise as Airtel Uganda is to give the youth a reason to imagine and we will always participate in activities like Masaza Cup that enables us to fulfill our commitment among other initiatives in other fields like education, entertainment, agriculture, health among others that positively impact our communities and the country as a whole,”
The Masaza Cup, a football tournament introduced in 2004 by the Buganda Kingdom to groom talent among the youth across the different Counties has brought forward talents like Farouk Miya from Mawokota who is a midfielder at Caykur Rizespor in Turkey, Rogers Mugisha winger at UPDF in the UPL and Uganda Hippos and Frank Ssebufu from Buddu currently with Uganda Cranes and New York Red bulls II among others.