By Without fans, football is just a sport. The Bundesliga launched a number of activations around the world to engage with their international fans, and bring the meaning of #YouAreTheBundesliga to life. From changing rooms on the beach and in bus stops to giant motifs for fans to pose with and share on socials, the Bundesliga took its global stars and local heroes around the world.
DFL Vice President Marketing Peer Naubert said: “Fans are the cornerstone of German football. Of course, this means the unique and historic fanbases that have a central role in the clubs throughout Germany, but that passion has also spread across the globe, and we wanted this campaign – “You are the Bundesliga” – to reflect that.
“The Bundesliga is the fastest growing football league in the world, in terms of interest, engagement and being the first choice for football fans and our international marketing strategy revolves around creating direct, localised touchpoints so that fans, from Africa to Asia to the Americas, can feel just how special the Bundesliga is.”
Also, check out the photos below – You Are The Bundesliga!
