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As Uganda Rugby Union (URU) kicks off its 2025 calendar season with both the men’s and women’s top-flight premierships, one partnership that continues to stand out is the enduring relationship between the URU and Nile Breweries Uganda Limited.
For years, Nile Special, Uganda’s most iconic beer, has played an instrumental role in supporting and elevating the country’s rugby scene.
In 2025, this partnership is as strong as ever, with Nile Special reaffirming its dedication to the growth and success of Ugandan rugby.
A Legacy of Support
Nile Special’s continued backing of Ugandan rugby is a testament to the brand’s commitment to the sport and its fans.
“Nile Breweries Uganda Limited, through its flagship beer brand Nile Special, is delighted to announce its continued support for Uganda Rugby in 2025,” reads the company’s statement.
As a long-term partner of the URU, Nile Special has been instrumental in nurturing the game and fostering a passionate fan base, making the connection between the beer brand and rugby deeply ingrained in Uganda’s sporting culture.
The support from Nile Special spans multiple facets of the sport, including some of the biggest events on the rugby calendar.
These include the National Men’s and Women’s 7s, Regional 7s, Uganda Cup (Men and Women), University League, and the highly anticipated Annual Rugby Dinner.
Each of these events is set to benefit from the brand’s financial and logistical backing, ensuring they run smoothly and continue to attract fans from across the country.
Inspiring Players and Fans Alike
Eric Malinga, the Brand Manager of Nile Special, spoke passionately about the brand’s relationship with Ugandan rugby and its supporters.
“To the players, carry on with the guts and grit to defy limits, overcome challenges, and inspire victories that make Uganda proud. Every try, every tackle, and every drop of sweat you give on the pitch embodies the unyielding spirit of champions,” Malinga said.
His words serve as a powerful reminder of the hard work and dedication required from the players, as well as the vital role of fans in creating the electric atmosphere that makes rugby in Uganda so special.
Malinga also took the time to acknowledge the supporters, who are, in his words, the “heartbeat of Ugandan Rugby.
“He urged them to continue their unwavering support, celebrating the passion and energy they bring to every game. Their enthusiasm is a crucial element in the success of the sport, motivating players and helping to elevate the game to new heights.
Excitement for the Year Ahead
Adu Rando, the Managing Director of Nile Breweries, shared his excitement for the upcoming year, noting that 2025 would be a year of celebrating excellence and unity.
“Together, let’s raise our game in 2025, a year to yet again celebrate excellence, unity, and the unmatched bond that rugby and Nile Special create,” Rando expressed.
Whether on the pitch or in the stands, he emphasized that this is the time for Ugandan rugby to shine, push forward, and showcase the heart and soul of the sport.
Nile Special’s long-standing partnership with URU has been marked by a series of monumental achievements, from building grassroots talent to enhancing the competitiveness of national teams both regionally and internationally.
With continued investment and support, the brand is eager to see even more success in 2025 and beyond.
Celebrating the True ‘Gold’ of Rugby
As the 2025 rugby season begins, Nile Special is taking the time to celebrate the true “Gold” of the game: the players and the fans.
Their passion, loyalty, and unwavering commitment are what drive the spirit of rugby in Uganda. Nile Special is proud to be a part of this journey, cheering alongside every other sponsor and fan who plays a role in the sport’s growth and success.
In conclusion, Nile Special is not just a sponsor of Ugandan rugby — it is a proud partner and a vital part of the community.
The brand invites all Ugandans to join in the excitement of the 2025 season, raise their glasses, and celebrate the remarkable bond between the nation’s most iconic beer and the sport it loves.
Here’s to another year of unforgettable moments, shared victories, and the continued growth of rugby in Uganda.
